The section that I found most interesting was on shifting authority and in particular there is one passage that I wanted to lift up for thought: "It is recognized that the structure of web sites and discussion forums offers a platform of influence often not available to users offline, as they become interpreters of religious belief and culture online." (page 11). This made me pause and consider how the structure our a church's website may relate to what that church is trying to say and to whom it is saying it. This topic is also discussed in the Click 2 Save book that I mentioned yesterday.
When my church first started to talk about setting up a website I encouraged that those involved with the design be very intentional about the entire thing. Unfortunately there was very little interest in being involved and I ended up putting together the site myself quickly. The result is a very basic site with quite limited functionality. My initial intention was to provide the information that I thought was most pertinent to people that are searching the web for churches to visit, so I included our address and when we worship. Since that first debut I have added a nicer cover photo and we now have archived recordings of sermons, so the audience may have widened to include parishioners that couldn't attend and want to listen to the message, but for the most part there really isn't much content there.
In light of this I'm now wondering what a fresh pair of eyes sees when they view our website. If the major thing we are presenting is where and when we meet, what does that say about our message? Does it say anything about us at all?